This week leading up to the Academy Awards , the media hype has intensified as every day goes by it seems.  Who’s attending, who’s wearing who, who will take home the gold?  All of this got me thinking about what the color gold means to us as a culture.

Right out of the gate, we know it carries the cachet of monetary value or worth.  In English, it is usually used in a very affirming manner.  That’s not to say there aren’t a few negative connotations floating around out there.  (You nasty gold-digger, you!)

You’ve earned a “gold star!”  (Commendation for a job well done.)

You’re as “good as gold!” (A positive and valuable asset.)

You’re the “golden child” of the company! (Held in the highest regard, successful)

Well, you get the point.  It carries an elevated place within our culture.  So with that in mind, when you are hosting a special event, be it engagement party, formal corporate party, academy awards party or anniversary, make a choice to go for the gold. Let us help you make your event the gold standard for all others to follow!